If you own a business in today’s world, chances are that you have to employ digital marketing/advertising at some level, to rake in more customers or just generally spread the word.
The idea of digital marketing is a great one, and it could quite easily take your business to the next level because unlike traditional marketing, digital marketing can deliver the message you’re trying to deliver right at the digital doorsteps of the people most likely to need your goods and services. These bite-sized tips will help you a great deal, in taking your digital marketing to the next level.
- WRITE ABOUT MORE THAN JUST YOUR PRODUCTS AND SERVICES
If your business has a website (which it should), one smart thing to do with it is to offer information that is relevant to your business. On this blog, while you can just advertise your products and services, it would be very wise to post content related to your business. For instance, if you own a beauty parlor, posting tips for a glam look would reel in more views and potentially more customers.
- BE CONSISTENT IN DESIGN AND STYLE WHEN RUNNING AN AD CAMPAIGN
If you launch an ad campaign, one of the key principles you should stick to is consistency. Make sure your designs are consistent enough so that your brand is easier to identify for prospective customers.
- OPTIMIZE YOUR WEBSITE FOR MOBILE
According to statista, in 2021, the number of mobile Internet users in Nigeria amounted to over 80.93 million. This is well over one quarter of the estimated population, also factoring in that not everyone has access to Internet yet, the number is only growing, and as a business owner managing a website, one of your objectives should be to make your site easy to use on a phone or tablet.
- BUILD A STRONG FOLLOWING ON THE SOCIAL MEDIA RELEVANT TO YOUR BUSINESS
The importance of a good social media base for your business cannot be overstated but you also have to make sure that you build your social media following somewhere that could help your business more than others.
For instance, if you sell beauty products, or fashion design, you might want to get creative on Instagram and tiktok rather than LinkedIn because these platforms depend heavily on visual stimulation rather than facts and figures.
- GET A GOOGLE MY BUSINESS PROFILE
This is especially relevant for local businesses. As the world continues to become more digital in nature, people are looking to Google to help them find businesses that sell products and services they need. Google also helps people make choices on which businesses to patronize. Knowing this, you – a local business owner – should understand the importance of making your business visible online with Google.
What a Google My Business listing does is take the key information about your business and put it on the map and search engines, making your business exponentially more visible in the digital landscape.
Does this sound like a tedious, expensive affair to you? Do not fear, D-Degree Digital Hub (publisher of ddnewsonline.com) has got you covered. Google My Business listing is absolutely free, and licensed Google registration agents, we could help you open your business up to a new level of customer attraction possibility.