As the world grows more digitized every day, new features are emerging to change the way we interact with the world, and grab attention in this new digital landscape. One of these features is “Search Engine Optimization”. So, what is SEO? and what makes it so important in the digital world?
Usually, when you search for something on Google, you see 10 spots of information links on the first page. What this means is that the more people that view your website, the more online traffic you get, and the better your chances of providing your product or service to a much larger number of people than before. Let’s take an example, say a potential customer is typing in a topic relevant to what your business does, you would want to be on that first search results page, right? Of course, that’s what you would want.
Simply put, SEO is supposed to optimize your visibility online, simple!. SEO gives you the power to be the answer to prospective customers’ questions. SEO works with quantity and quality. Depending on how good your website is on both the back and front ends, the better traffic you will be able to attract, and the more search engines will increase your search rankings. A data-driven approach is used in constructing
SEO. These factors include:
Just as in the real world, in the digital world, words are powerful, and some particular words are able to control your rankings online. Single words or phrases can count as keywords that people use often to seek out what they want. One needs to research keywords and strategically place them in the content in order to ensure that your content is high-quality while still making use of regularly searched words.
A backlink is an element on your website that can link back to other reliable, high-quality websites. Your credibility can improve by building backlinks simply because you are referring to sources that are connected to your area of expertise.
Your SEO really comes alive with content. Your content allows you to communicate directly with your audience of existing and prospective customers. Content is anything that your audience views or hears, including: Blogs, webpage text, infographics, videos, social media posts, podcasts, and newsletters.
SEOs are great because they do not cost a lot to implement, they deliver a great return on your investments, boost your credibility and attract the right customers to you. SEO is a purposeful, data-led method used to boost the quality of your business’ digital marketing and how much visibility your business can receive. If you were thinking about whether you should be using SEO, the clear answer is YES.