By Ed Malik, A | ed@ddnewsonline.com | posted 6th August, 2025
In a strategic market consolidation move to revitalize its presence in Nigeria’s competitive telecommunications sector, 9mobile has officially rebranded to T2. The unveiling took place at Eko Hotels and Suites in Lagos, where the company’s CEO, Obafemi Banigbe, declared the transformation a new chapter in T2’s history.
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DDNEWS investigation reveals that the vision behind T2’s rebranding is more than just a name change; as it represents a strategic shift towards becoming a customer-focused, technology-powered and digitally agile brand. With a renewed mission to power Nigeria’s digital economy, T2 aims to deliver exceptional customer experiences, leveraging innovation, operational excellence, and data-driven insights.
The creative context is bold and unique. T2 adopts a vibrant orange corporate color, symbolizing agility, youthfulness, and a forward-looking approach to technology and customer care.
To support the new direction, there’s an operational roadmap anchored on a $3 billion investment plan over four years, which will be utilized to modernize T2’s infrastructure, enhance network quality and service delivery.
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To hasten the process of full nationwide integration, a national roaming agreement with MTN Nigeria has been secured to expand T2’s coverage, ensuring seamless services across the country.
Importantly, T2 promise to his customers is a service-first approach, with AI-powered self-service platforms, simplified processes, and real-time support.
“We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” said Obafemi Banigbe, CEO of T2.
With its rebranding, T2 is poised to stage a comeback in the Nigerian telecom market. The company’s vision under the youthful and highly versatile Obafemi Banigbe is to reconnect with customers, restore its reputation, and reclaim its place as a leading mobile network operator.
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Under his leadership, the company has taken a bold pragmatic thrust to make impact and memorable customer experience.
As the telecom landscape evolves amidst liquidity squeeze affecting all sectors, all eyes are on T2 to see if it can deliver on its promises and make life a little easier for their existing customers and prospects.
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