Nigerian rap icon and music executive Olamide Adedeji, popularly known as Olamide Baddo, celebrates his 37th birthday today, March 16, 2026 a milestone that cements his place as one of the most influential figures in the history of Nigerian music.
For over 13 years, Olamide has not only shaped the sound of street rap and indigenous hip-hop but also built one of the country’s most powerful record labels, consistently released chart-topping projects, mentored multiple superstars, and pushed Afrobeats and street music to global stages.
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From his 2011 breakout with Rapsodi to his most recent album Unruly (2023), Olamide has released 11 studio albums, each marking a distinct phase in his evolution from Yoruba-rooted street anthems to genre-blending Afrobeats and trap-infused sounds.
Olamide early dominance Albums like YBNL (2012), Baddest Guy Ever Liveth (2013), Street OT (2014), and Eyan Mayweather (2015) established him as the voice of the streets. Olamide Global reach Sold-out performance at OVO Arena Wembley in London in 2025, collaborations with international artists, and consistent streaming dominance.
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Olamide the CEO of YBNL Nation Founded in 2012, the label (originally standing for “Yahoo Boy No Laptop”) has become a talent factory. Notable alumni include: Adekunle GoldRose from YBNL to global acclaim, selling out the National Theatre Lagos, Asake Signed in 2022, became a global sensation with hits like “Why Love” (most streamed track on Apple Music in 2025), Grammy nomination, and sold-out world tours, Fireboy DML Melodic crossover star who collaborated with Ed Sheeran and others and Others who received early boosts: Zlatan Ibile, Bella Shmurda, Young Jonn, Pheelz, Ayo Maff, Hotkid, Ashidapo, TI Blaze, among many.
Olamide’s work ethic is legendary for years he released new projects almost annually while simultaneously running a label, mentoring artists, and maintaining relevance across changing trends.
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Olamide has quietly become one of the most supportive figures in the industry offering platforms, collaborations, and guidance to emerging talents even outside formal YBNL signings. His ability to adapt, evolve, and uplift others has earned him respect as both a cultural figure and a shrewd music executive.
At 37, Olamide remains a dominant force still dropping hits, shaping culture, and building legacies for the next generation.
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Happy birthday to the King of the Street, Baddo the man who turned hustle into history.
DDNewsOnline – Lagos
By Abiona Collins
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