By Jessica Osajie / February 12, 2025
First Bank Nigeria (FBN) Holdings Plc has announced change of its legal and brand name to First Holdco Plc. This change is designed to better reflect the company’s evolution into a diversified financial services group, while still maintaining its position as one of Nigeria’s most established financial institutions, with over 130 years of history.
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The rebranding to First Holdco Plc marks a pivotal moment for FBN Holdings as it seeks to modernize its identity and streamline its corporate structure. By extending the new name across all its subsidiaries, FBN Holdings aims to present a unified brand that strengthens its market presence and aligns with its long-term strategic vision.
The name change comes amid FBN Holdings’ ongoing efforts to raise capital and strengthen its balance sheet. FBN Holdings has adjusted its strategy to align with moves to consolidate its brand under the First Holdco Plc name aligns with this broader financial strategy and ongoing transformation.
The company also confirmed that the name change will take full effect once the necessary regulatory approvals are obtained.
Wale Oyedeji, the Group Managing Director, First Holdco Plc spoke of the change, thus;
“This transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders.
“It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.
“For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century. As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.”
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NOTE: Jessica is on Student Industrial Work Experience Scheme (SIWES) at
DDNEWSONLINE.COM from the Department of Mass Communication, National Open University of Nigeria (NOUN).
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