DEAP Integrates Jitume Gabeya into DDSA Application to Boost Nigerian SMEs

By Ogungbayi Beedee Adeyemi / Posted August 1, 2025

Digital innovative organization, Digital Empowerment African Project (DEAP), has announced the integration of its Jitume Gabeya account into the Digital Direct Sales Agent (DDSA) application backbone. This strategic partnership, along with Go Digital Africa, Kenya, and POS Agent Aggregator Innovation Association of Nigeria (PAAIAN), aims to streamline operations for independent Sales agents and aggregators while empowering small-scale businesses in Nigeria.

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According to Mr. Olaniyi Dopamu, CEO of D-Degree Digital Hub, the parent company of DDSA, this initiative is designed to help business owners and professionals in Africa to create a strong online presence which is completely Free!.

However, the DDSA application provides a unified platform for agents and aggregators to manage digital sales and onboarding, reducing complexities and ensuring accessibility, which supports scalability and equips agents with digital tools to boost productivity and foster entrepreneurship.

Jitume Gabeya, in partnership with Go Digital Africa, connects small businesses to regional and national markets, increasing customer reach and sales potential. It offers cost-effective e-commerce and marketing solutions, reducing operational costs for SMEs.

The integration with DDSA is to leverage shared opportunities and data base that would further simplify onboarding and sales processes, saving time and resources.
Jitume Gabeya currently supports growth of many SME companies, contributing to job creation, which is indirectly addressing Nigeria’s unemployment rate put at 18.8%, per official 2017 data. With SMEs accounting for 70% of industrial employment in Nigeria, the platform’s tools will enhance productivity and drive more economic development.

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This integration underscores the importance of collaboration and commitment by leveraging innovative technology to empower agents, aggregators and small-scale businesses across Africa, aligning with the mission of DEAP, which is to provide transformative digital solutions.