Electronics Customers Thrilled by Binatone 50th Anniversary Package

Giant consumer electronics company, Binatone Industries is celebrating its 50th anniversary with a special promotional package aimed at enhancing the user experience for its customers in Africa.

Mr. Prasun Banerjee, Managing Director of Global Appliances Nigeria Limited, the authorized distributor of Binatone products in Nigeria, announced that customers across Nigeria will enjoy a 10% discount on products purchased between July 12 and August 11, 2024. This discount is a gesture of appreciation for the patronage and loyalty shown by customers over the years.

Banerjee highlighted the significance of the Nigerian market for Binatone, stating, “The Nigeria market has been an exponential market-place and has made Binatone products a must in many homes because of the range of products and the diverse applications which the customers can enjoy from the Brand.”

Founded in the United Kingdom, Binatone boasts a rich history of over 60 years. The company’s operations in Nigeria began in 1974, offering a variety of consumer electronics products in three main categories: Cooling, Home Appliances, and Power Protection.

Mr. Banerjee disclosed that the 50th Anniversary celebration aims at creating a stronger and more emotional bond with both new and existing customers, adding that “The theme of the celebration, “50 Years of Commitment to Africa,” will feature various events and campaigns highlighting customer stories and their shared history with the brand”.

“The 50th Anniversary is not just a festivity but a reflection of Binatone’ s deep-rooted connection with Africa, celebrating shared memories and a commitment to a future filled with quality, dependability, affordability, and customer-focused innovation.” he stated

Mr. Prasun Banerjee emphasized that all Binatone products come with a two-year warranty, ensuring value-for-money and effective after-sales service, noting that this gesture further reinforces Binatone’s commitment to quality and customer satisfaction as part of their 50th-anniversary celebrations.

Binatone range of products are available at the company’s shops, supermarkets, and authorized dealers nationwide, providing customers with convenient access to Binatone’s extensive range of consumer electronics.