MJ-TOUCH: At the Vanguard of Kangen Water Revolution in Nigeria

At the turn of the century, there has been a global concern about the intersection of health and lifestyle as a means to improve life expectancy and general well-being. The Kangen water system, derived from traditional Japanese technology, emerged as a leading brand in ionized alkaline water, offering several health benefits to address this challenge.

Since 1974, Kangen water has been marketed globally under the trademark Enagic, a pioneer and innovator in alkaline water ionization technologies. By integrating scientific research with superior Japanese craftsmanship, Enagic’s Kangen Water® systems enhance nature’s most vital life source, water, around the world.

For over four decades, Japan-based Enagic International has been the leading manufacturer of alkaline ionizers and water filtration machines. About two years ago, they expanded their reach to Nigeria, marking their one-year anniversary on Monday, May 20, 2024.

Kangen water is popular worldwide due to its verifiable benefits, which include superior hydration, powerful antioxidant properties, alkalizing effects that help maintain a good pH balance, and detoxification power that helps clear excess toxins from the system.

For Nigeria, a country of over 200 million people with significant health and development challenges, the introduction of Kangen water is timely and beneficial. It has attracted significant interest both for its health benefits and business opportunities.

One enthusiastic user and marketer who embraced the Kangen gospel early is community pharmacist Maryjane Chibuzor Okafor. Fondly called MJ Touch, the brand name of her pharmacy stores in Ikeja, Lagos, Nigeria, she has numerous testimonies to share about her experience with marketing Kangen water.

Please grab your seat and hear the electrifying experiences of MJ-Touch.

PLEASE CAN YOU INTRODUCE YOURSELF TO US AND TELL US WHAT YOU DO?

Hello good evening. My names are Maryjane Chibuzo Okafor. I’m a pharmacist by profession and a serial entrepreneur. I run a community pharmacy here in Ikeja-Lagos precisely in Nigeria. It goes by the name MJ Touch Pharmaceutical and Store International Limited. By the name MJ Touch, we touch lives positively like counseling our patients, ensuring their safety through dispensing correctly the prescribed medication and ensuring appropriate dosage, etc. As a serial entrepreneur, I love to invest in good businesses and I also love empowering the people around me.

WHAT WAS YOUR MOTIVATION IN GETTING INVOLVED IN THE KANGEN WATER BUSINESS?

First, it was the healing effect I got when I drank the water. And second, the country where this kangen device was manufactured, which is Japan is a country I love. In fact, I love everything about Japan. I trust patented products manufactured in Japan because of how intentional they are with their health care system and you know, Japanese people are globally acknowledged to live the longest. There are so many other testimonies that friends and families shared when they took the water and all these made me invest in the company to the extent of acquiring my own kangen water device. It’s been an amazing experience and counting.

WHAT CORE BENEFITS HAS KANGEN OVER OTHER IONIZED ALKALINE WATER?

Let me sound modest here. Simply, there are lots of benefits, Let me list some of them. First, this is the only water ionizer that is endorsed by 6500 Japanese doctors of associations of preventive medicine of adult diseases. This, in medical terminology means that it is the only ionizer with the ISO 13485 (in medical grading index). Also, it has world renown Gold Sealed Certificates for maintaining the best water ionizer in the world. This certificate is being renewed annually and not a one-off certification forever. It has to be renewed every year ensuring that the standards are maintained. While it seems that other ionized waters are induced alkaline water. When you decide to test these other waters with an ORP Meter (by the way, an ORP meter is a device designed for the measurement of the oxidization-reduction potential of water; which in other words, is a simple test to ascertain if the water can break down waste in the body system). Now, you find out that, they are mostly dead water because of the toxicity or cancer-causing elements like BPA (bisphenol A), leaching from the plastic with the water. Kangen is the only ionizer with e-cleaning system. The device has up to 230watts and it’s not affected by hard water. So, you see, the list is endless. Every kangen water machine is manufactured in Okinawa Japan, just one in one location plant. This is the only water ionizer that produces 11.5pH and 2.5pH of water. The life span of this machine is 15 to 25 years. There’re a whole lot of benefits that Kangen has over other water ionizers, which space and time will not permit to list.

CAN YOU SHARE WITH READERS SOME OF YOUR EXPERIENCES MARKETING KANGEN WATER AND WHAT YOU HAVE ACCOMPLISHED, THUS FAR?

Like every other good business, we do, it’s not always easy in the beginning especially during the gestation period to nurture it to be revenue yielding. It is never easy in terms of all the variables. We must invest time money and energy to keep the business stable and running. Even at that, you will meet customers who are simply difficult to satisfy, no matter. You’ll find some complaining; either that your drugs are expensive, or they don’t want the brand you’re offering and so forth. So, it wasn’t easy at first for me. In fact, I got lots and lots of ‘No’ answers from friends and families but my team members and I, kept pushing the kangen business determinedly. I had some who complained of the cost of the machine but I was undeterred because I knew what I was offering was a premium product. I sort of had inner confidence that some of them were going to come back and patronize me. Importantly, I advised myself to be patient as they were probably not seeing the future of this business with me, at that time. That in itself, didn’t mean they will not see it tomorrow or someday in the future. So I kept my lines open and refused to give up. But today, some of them have called to say; Hey! MJ, I now want to join you in that kangen water business. But what changed their perspective? It’s because they have seen the healing effect of the water and have become believers of kangen water (laughs!). You know Kangen water has several residual benefits. So, for instance, some called because they were now seeing the visible benefit of my constant use of Kangen water as evidenced by a new glow effect of the water on my skin and also, a steady financial stability through the marketing of the kangen water machine. And when you’re conscious of the treasure of value that you’re offering the people, you’re encouraged and you become unstoppable in that drive for excellence and service. So, even though I got lots of ‘Nos’ in the beginning, I encouraged myself not be discouraged. At some point, I was giving out the water for free. Other times, I displayed it in my pharmacy store and people were coming to buy to drink in measures. Overall, I get so excited when I hear their testimonies, especially the healing effects they got after drinking Kangen water.

GREAT TESTIMONY. IT MEANS YOU’RE SATISFIED WITH THE SUCCESSES, SO FAR?

You know, it was in September 2022 that I heard about Kangen water. And in November of same year, I paid for my Kangen water device. Thereafter, I officially started my Kangen water device business in March 2023, which means this is my one year in active business. To the glory of God, the rewards and revenues that I have garnered are more impressive than my nine years in other businesses and operating my community pharmacy business. It is especially gratifying and emotional for me that for the first time, I’m now able to support my family figuratively and put my shoulder to the wheel to ensure quality life for myself, husband and family, in thirteen years of marriage. Enagic company business is just the best thing that can happen to anyone who really wants to change their financial status and have no reservation in recommending it to anyone who desire financial freedom and healthy living. I am in my 5A marketing level and going to level 6A in this business, very soon. By God’s grace, I will get there. Do you know every machine sold under my 5A i was paid commissions in Euros, directly or indirectly through the Enagic 8-point system?!

SOME PEOPLE HAVE ALLEGED THAT THE PRICING INDEX IS NOT REALISTIC COMPARED TO OTHER IONIZERS? AND ALSO, THAT THE AGGRESSIVE MARKETING WHICH PLACES EMPHASIS ON MONETARY REWARDS IS DOWNPLAYING INFORMATION ON THE HEALTH BENEFITS. WHAT’S YOUR TAKE ON THESE CONCERNS?

People always have their opinion and excuses when they don’t want to invest in something, but I can tell you this device is worth more than the purchase price of $4,000 placed on it. Think of It! A machine that gives you like 7 different types of water, 8.5pH to 9.5pH water for drinking, beauty water which is 6.0pH, the 2.5ph for sanitization, 11.5ph for washing your vegetables and fruits etc. Also, this device gives different healing effects and you think it’s not worth the cost? Well. lack of knowledge can inhibit some people’s appreciation of certain value. We know that the cost of basic healthcare in the hospitals as at today, is high in terms of infrastructures and fixtures compared to owning a Kangen machine wich can deliver many of the benefits that one seeks for in the traditional hospitals. You can’t compare it to other water ionizers because they aren’t the same at all. Independent marketers now sell this water in their different centers, running the machine almost 12 hours daily and nobody has complained of burn-out or shutdown. Do you know it’s some worth harder to get this ISO 13485 Certificate compared to obtaining an aircraft certificate? Hence, I conclude that kangen water is worth every penny spent on it.

You see, getting the right information is important. There is this joy that you feel when you hear and see the healing effects on people. Within one year, we’ve sold over 500 machines. Despite the cost, people are buying it because the benefits outweigh the initial costs. In the next five years, the Kangen device is envisaged to be a-must household item in every home. That’s our mission and we shall definitely achieve it. Once you have experienced the health benefits, you won’t downplay it. Enagic Kangen device price is worth it and the life span is 25 years. I’m personally taken aback when I hear people complain of the cost of the device, which though, is a legitimate fiscal concern that is worth a review, they only need to experience it in order to appropriately rate it.

BEING OFFERED THROUGH A MULTI-LEVEL MARKETING SYSTEM, DOES IT IMPACT THE RESIDUAL COST AS COMPENSATION DOWNLINE HAS TO BE FACTORED IN?

It doesn’t have anything to do with the cost. If you remove it, they will still spend a huge amount of money for placing adverts on it. Do you know how much it cost to place advert on TV, talk more of social media? That’s a huge cost in promotion and campaigns. Nonetheless, the best advertisement is still personal testimonies of those who have used it. And when, you hear a verifiable testimony, the rest is history. People-to-people testimonial is best for any product, though, with traditional media, you can read a wider audience and engage more people within shorter periods. Hence, there’s the need to structure the communication platforms best suited for your objectives, at any particular time. In the same vein, even if you spend so much money on a product, if it’s not really effective, it won’t sell. But Enagic company is wise to have put it in the multi-level marketing system in order to make their product sell faster and also, have a dedicated community.

WHAT’S THE FUTURE FOR KANGEN IN NIGERIA FROM YOUR PERSONAL PERSPECTIVE?

Our projection is simple, challenging but realizable. Which is, that in the next five years or less, the Enagic Kangen device should be a basic household item. It will spread all over Nigeria and the rest of African countries. Nigerians are becoming more health conscious which has helped people to make informed choices in matters of health and lifestyle.
Thank you for your time. Bye Sir.
Change Your Water, Change Your Life!

NOTE: DDNews global real-time platform will continue to review, report and update on Kangen Water Revolution in Nigeria. If you have a good testimony or wish to to participate in the broadcast, kindly contact The Editor for enquiries: (ed@ddnewsonline.com).