THROWBACK to COMEBACK: BlackBerry Bold 9780 Returns with 5G, at a Cheap Price

By Ed Malik, A | ed@ddnewsonline.com | posted 5th August, 2025

BlackBerry Bold 9780 is back with a bang! In what many smartphone buffs and enthusiasts called a tech resurrection moment, BlackBerry has officially relaunched the iconic Bold 9780, now reengineered, reimagined and realigned with 5G connectivity using a modern Android operating system.

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At the trajectory of smartphones mass usage, decades ago, Blackberry was the preferred handheld device for many professionals in the U.S., Canada, Europe, Asia, Africa and indeed, the emerging space of markets, globally. This is why for many fans who crave productivity-focused tools for real-time communication, view the return of the Bold 9780 as a rare blend of nostalgia and cutting-edge performance.

Unlike other tech tools which reemerged into the market from throwback to comeback, the BlackBerry Bold 9780 (2025 Edition) brings forward the retro charm of a physical QWERTY keyboard, while packing serious internals such as Android 14, 6GB RAM, and a Snapdragon 7 Gen 3 chipset. This makes it one of the most unique business smartphones in today’s touchscreen-saturated market.

The design and display feature classic aesthetics with contemporary touch. The new Bold 9780 keeps its unmistakable design intact with a compact 2.8-inch IPS LCD display and a classic four-row QWERTY keyboard. The screen, offering a 720 x 720 resolution, is designed for productivity tasks like messaging, emails, and document editing.

Its robust build features a matte-finished back with a premium metal frame, giving it a sturdy yet professional look and feel. While mainstream phones have grown bigger, BlackBerry boldly chooses to stay true to its pocket-friendly legacy.

The performance and operating system (OS) are a meeting point for traditional Android technology and enhanced grade security featuring BB Enterprise User Interface (UI) operating system. The BlackBerry’s 2025 edition of the Bold 9780 is powered by the Qualcomm Snapdragon 7 Gen 3 processor. This mid-range yet efficient chipset ensures smooth multitasking, responsive performance, and power management suitable for a professional environment.

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The device runs on Android 14, layered with BlackBerry’s signature security features. These include the BlackBerry DTEK privacy monitoring tool, secure boot functionality, and real-time threat alerts—tailored for enterprise-grade protection.

The hardware specifications parade a comprehensive UI features that includes 2.8-inch IPS LCD 720×720 resolution display space, a 50MP wide-angle sensor rear camera and 12MP selfie front camera, while the battery life of 3,200 mAh with 18W fast charging. It also has a full QWERTY physical keyboard that comes with a 6GB RAM + 128GB storage (expandable) and connectivity strength of 5G, Wi-Fi 6, Bluetooth 5.2. For now, it’s OS is strictly Android 14 with BlackBerry Security Suite and the phone is available only in colours of Classic Black, and Titanium Silver.

One area that engaged the reengineering of BB is the resolution feature of its camera. Traditionally not known for their cameras, BlackBerry has addressed this shortfall in the 2025 Bold 9780. It now features a 50MP rear sensor that offers AI enhancements, depth recognition, and HDR support—perfect for scanning documents or capturing presentations on the go.

The front-facing 12MP camera supports crisp selfies and clear video conferencing, ensuring a reliable communication experience for today’s hybrid work culture.

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What is the unique selling proposition (USP) of BB Bold 9780? In an era dominated by high-refresh-rate displays, multiple cameras, and foldable designs, the BlackBerry Bold 9780 reclaims the spotlight by focusing on efficiency, privacy, and physical typing. The tactile, full QWERTY keyboard that’s ideal for emails, reports, and rapid communication.

BlackBerry’s powerful security ecosystem for professionals handling sensitive data with a compact form factor that fits easily in one hand or a blazer pocket. It also has distraction-free productivity with built-in tools like Notes, Tasks, and the BlackBerry Hub+. This focus on business-first functionality makes the Bold 9780 stand out in a saturated consumer-centric market.

The phone supports 5G networks, offering low-latency connectivity essential for real-time communication, cloud file access, and secure VPN performance. Also included are Wi-Fi 6 and Bluetooth 5.2 for seamless wireless experiences.

The user reactions are already a positive pointer to its market potential. Since its announcement, it has garnered positive buzz across Reddit threads, YouTube tech channels and enterprise forums. Many users are applauding its clear intent; not to compete with flagship devices like the iPhone 15 or Galaxy S25, but to provide a productivity-first alternative.

Pre-orders from business users and tech nostalgists are exceeding early expectations, and analysts suggest there’s room in the market for secure, task-focused smartphones. With the increasing focus on digital well-being and workplace efficiency, BlackBerry’s refined niche strategy may just hit the mark.

For many smartphones generation people, the BlackBerry Bold 9780 (2025) is not just a trip down memory lane. It is a purposeful comeback that blends essential modern features with timeless hardware. It promises a user who values security, typing precision and minimal distractions, excellent delivery.

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The new BB Bold 9780 comes in two configurations, catering to varying user needs and budgets. The variant Bold 9780 Standard come in RAM 6GB, 128GB storage capacity, and the Bold 9780 Pro Edition comes in RAM 8GB, 256GB storage, with a price index of USD $399 and $499, respectively.

At a starting price of $399, it offers genuine value for professionals who prioritize work over entertainment. Bold 9780 in two configurations, catering to varying user needs and budgets.

With BlackBerry’s legacy of business-first innovation and renewed commitment to privacy, the Bold 9780 is more than relevant—it’s essential.