Barbie Hits $1 Billion at Box Office Under First Female Director, Greta Gerwig

By Anene Sharon / posted August 8, 2023

Barbie, the live-action film starring Margot Robbie, made history grossing over $1 billion at the global box office, just 17 days after its release, making it the first film directed by a woman to reach this milestone.

The film’s success is an eloquent testimony to the incredible power of the Barbie brand, accentuated by the creative talent of director Greta Gerwig and her team. Through a mix of imaginative connections, Gerwig was able to craft a film that is both funny, heartwarming, and able to captivate a cross audience of all ages.

The route taken by Gerwig in the making of the film was to synchro the copy with current realities of art production as canvassed by leading films making hubs and Hollywood. This realization in recent years, led to a growing demand for more female-driven movies, and Barbie is a prime example of a film that has met that demand.

Gerwig’s achievement is historic, and it is a sign that women are finally being allowed to make the kinds of films they want to make. Barbie is a groundbreaking film that will inspire other female filmmakers to follow in Gerwig’s footsteps.

“Barbie has reached a watershed moment,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution in the US. “No one but Greta Gerwig could have brought this cross-generational icon and her world to life in such a funny, emotional, and entertaining story. It is resonating with all four quadrants of moviegoers and literally turning the entire world pink.”

Barbie has grossed over $1 billion at the global box office, and Warner Bros. is thrilled with the results. The film’s president of domestic distribution, Jeff Goldstein, said that the long lines and repeat viewings are a sign that movies are back in a big way. He also said that he is looking forward to seeing just how far Barbie can go in the real world.

The movie, which stars Margot Robbie as Barbie and Ryan Gosling as Ken, has made $459 million in the US and $572 million internationally. Robbie previously revealed that she hopes people “form an opinion” of Barbie, even if they don’t like the movie. She said that she wants people to see the film and get to form their own opinion, regardless of whether they like it or not.

Robbie also praised the film’s director, Greta Gerwig, for creating a unique movie. She said that Gerwig’s vision for Barbie is what makes the film worth making right now.

Barbie has been praised by critics for its humor, heart, and positive message. It has also been a commercial success, grossing over $1 billion at the global box office. The film is sure to continue to be a popular choice for audiences of all ages for years to come.