By Ed Malik, A | ed@ddnewsonline.com | posted 29th August, 2025

Global Appliances Nigeria Limited, the official distributor of Binatone products in Nigeria, has announced the extension of its anniversary promotion, offering customers nationwide an additional 10% discount on all Binatone products.

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The special offer, which commenced on August 1, 2025, will now run until September 30, 2025, giving more households the opportunity to enjoy premium home appliances at reduced prices.

In a statement, the company’s Managing Director, Mr. Prasun Banerjee, explained that the extension was prompted by the overwhelming response from consumers.

“We are delighted by the strong response from our customers. Extending the promotion ensures that even more households can benefit from this special offer while we continue to celebrate our journey in Nigeria. This is our way of saying thank you for the trust and loyalty Nigerians have shown to the Binatone brand,” he said.

Founded in the United Kingdom over 60 years ago and operating in Nigeria since 1974, Binatone has built a solid reputation for quality, durability, and innovation. The brand offers a wide range of products across three core categories: Cooling, Home Appliances, and Power Protection.

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The panoply of Binatone’s bestsellers include, blenders with unbreakable jugs, rechargeable fans with long-lasting lithium-ion batteries, juicers and kitchen machines, fufu makers and yam pounders and Binatone’s unique Air Fryer which has become popular in homes for its healthy cooking solution that requires only a drop of oil.

Mr. Banerjee further emphasized that with Binatone’s two-year warranty on all products, the extended 10% discount presents the perfect opportunity for Nigerian consumers to upgrade their home appliances with confidence.

“There’s never been a better time to buy a Binatone fan, iron, blender, rechargeable fan, or kitchen appliance,” he added.

The offer is available at major supermarkets and electronics stores nationwide, including Shoprite, Spar, Justrite, Jendol Superstores, Colors, and Sahad Stores, as well as through authorized dealers.

“This extended promotion is a reflection of Binatone’s enduring connection with our Nigerian customers and our commitment to providing high-quality, reliable, and affordable appliances backed by excellent after-sales service,” Mr. Banerjee emphasized.

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He assured customers that Binatone’s range of products are readily available several supermarkets, retail outlets, authorized dealers nationwide and even in some neighbourhood shops, ensuring access, value for money and consistent service.

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