By Ed Malik, A | ed@ddnewsonline.com | posted January 20th, 2025

President Bola Ahmed Tinubu has appointed Princess Zahrah Audu as the Director General of the Presidential Enabling Business Environment Council (PEBEC), underscoring his commitment to leverage inclusive talents to improving Nigeria’s business environment.

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Princess Zahrah is the wife of Prince Mustapha Mona Audu and daughter-in-law of the late Prince Abubakar Audu. Her appointment comes at a crucial time when Nigeria seeks to attract more investments and foster ease of doing business.

Zahrah acknowledged the support from different people, expressing immense gratitude to Vice President Senator Kashim Shettima for nominating her. She also, appreciated the backing of Senator Ibrahim Hassan Hadejia, Deputy Chief of Staff to the President, the endorsement of the Minister of Trade and Investment and the efforts of the Office of the Vice President team.

In her personal dedication, she praised her husband, Prince Mustapha Mona Audu, and children for their unwavering support.

Princess Zaharh emphasized her commitment to President Tinubu’s vision of fostering a conducive business environment in Nigeria, pledging to work diligently to advance the council’s objectives, which include reducing bureaucratic bottlenecks, enhancing ease of doing business, and attracting both local and international investments.

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PEBEC, established in 2016, is tasked with removing barriers to business operations in Nigeria while enhancing the country’s reputation as a favorable destination for investment.

Princess Zahrah’s appointment is seen as a significant step in reinvigorating PEBEC’s role as a catalyst for economic growth and a better business climate in Nigeria. Her collaborative approach and commitment to service are expected to bring fresh momentum to achieving Nigeria’s economic aspirations.

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